Heartloom was launched in 2009 and is headquartered in central New York City.
The brand strikes the perfect balance between style and ease by offering luxurious basics, wardrobe basics and statement pieces that are both current and timeless. With its casual silhouettes, feminine prints and new fabrics, Heartloom embodies the modern bohemian spirit. The style refers to vintage vibes, made versatile and relevant for today's girls.