REIKO – Olam + Mousseline


REIKO brand has two men to thank for its success: Bryan Assouline, emblematic of the hyperactive, determined Y generation.

Veli Weber, the discreetest entrepreneur you could imagine, a child of the seventies passionate about the second-hand clothes culture of the late 80s.

What they have in common is daring, creativity and determination to introduce an innovative business model on the women fashion market.

Their ambition: sharing their creations inspired by their travels. Tokyo, Los Angeles, London... During their stopovers, street looks inspire them: like REIKO , comfort and style co-exist.

Beyond a strong and long-standing friendship, they are determined to transmit not only a know-how: also a passion.

REIKO is a french brand dedicated to pants and denim for women, well-known for its wide range of cuts and washes.

REIKO was born from a desire to embody a life-style. The founders create each collection with passion, based on the belief that each piece should not simply be adopted, women must be able to make it theirs.

REIKO brings authenticity and sophistication to women's clothing through timeless yet resolutely modern apparel.

Thanks to their experience as trouser makers, the cuts are their signature.